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For Cookie Sellers

It's cookie time! The 2020-21 Girl Scout Cookie Program kicked off on November 23. Girls begin their cookie program virtually this season—the cookie experience is customizable to your troop's experience and goals.

The Girl Scout Cookie Program is so much fun and the cookies are delicious, but the best part is the opportunity for girls to build new skills and fund their dreams and adventures! 

The Cookie Program will be rolled out in three phases to ensure the safety of our girls, families, volunteers, and staff pending state and CDC recommendations and guidelines. These phases are detailed below and in the 2020-21 Cookie Book (coming soon!). Additionally, cookie cupboards will have a delayed opening in coordination with the phases, which will be announced via email and on Team App.  

Phase 1

Beginning November 23, using Smart Cookies, girls can create and send e-cards and share their social media links to friends and family. Customers can order cookies, pay online, and have cookies shipped directly to them from ABC Bakers (the Direct Ship option).

Troops can host Virtual Cookie Booths to share girl links via livestream events, videos, and meetings. 

Payment during this phase is collected via Smart Cookies using the Direct Ship method. Girls and troops should only be sending out their Direct Ship links during this phase

Phase 2 (includes all of Phase 1)

Girls can collect orders for Girl Delivery via virtual booth sales, online orders, or the paper order card.

When a customer chooses the Girl Delivery option, they place their order online and pay in advance. The girl or troop will set up a contactless delivery plan with the help of a caregiver. Girl Delivery orders must be reported to the Troop Cookie Coordinator so that a Planned Order can be entered into Smart Cookies to pick up cookies at a cupboard.

Troop can host contactless and safely socially distanced booth sales (for example, a drive-thru booth).

Troops start to pick up cookies at a cookie cupboard.

*Cookie Cupboards will open 2-3 weeks into phase 2, which will be announced via email and on Team App. 

Phase 3 (includes all of Phases 1 and 2)

In this final phase, girls and troops can host contactless in-person booth sales, Council-Organized Booth Sales (COBS), and participate in door-to-door selling. 

What's New?

Virtual Cookie Booths
Girl Scouts and their troops can host virtual cookie booths this year from Smart Cookies. Virtual troop links will connect to the Girl Scout Cookie Finder to help customers buy cookies from local troops.

Virtual Recognitions: Patches and More
Now more than ever, girls are learning and navigating the virtual world. Our digital cookie entrepreneurs can earn new and exciting boost bars as well as an opportunity to attend a Disney on Broadway virtual event (patch and gift included)!

Improved Touchless and Cashless Transaction Features
Girls will now be able accept credit card prepayments via ecards for the Girl Delivery option. Refund capabilities have been added! Also, girls’ social media links can now include a local delivery option on orders paid by credit card.

Safe Selling Guidelines
GSEMA will be closely monitoring the pandemic and will provide updates as needed. 

Meet Toast-Yay!™

Introducing Toast-Yay!™ to our cookie line-up this year. Hip-hip hooray! It is a French toast-inspired cookie dipped in delicious icing! Make sure to try out this cookie. 

COVID-19 Safety Guidelines

Please read our guidelines for returning to in-person Girl Scout gatherings before participating in the 2020-21 Cookie Program. As the risks associated with the pandemic continue to change, we will modify these guidelines accordingly.

Additional Guidelines

  • Cookie Program trainings should be held virtually as much as possible. In-person meetings should be limited to outdoor gatherings of no more than 25 people. In-person meeting attendees should wear face masks, and hand sanitizer and/or gloves should be provided to all. At all in-person meetings, girls and volunteers should not share cookie samples; each individual should have their own.
  • Girl Scouts and troops should be encouraged to participate virtually in the program as much as possible.
  • Scheduled times should be arranged for troops to pick up materials, and delivered materials should be left on a recipient's front steps or porch to avoid in-person interactions.   

Distribution Guidelines

When distributing materials or recognitions to girls and families, volunteers should follow the guidelines below (based on guidance from our governing bodies*) to safely exchange materials with Girl Scout members.

  • Ensure that everyone who is participating in contactless materials exchange is feeling healthy and well.
  • Masks are required when handling materials, including sorting, packaging, and picking up. 
  • All individuals need to follow regular thorough hand washing and hand sanitizing guidelines; wearing gloves is recommended. 
  • Carefully disinfect non-consumable materials between individuals.
  • Coordinate with members for contactless pick-up ahead of time, such as scheduling curbside/porch pick-ups or making time-slotted appointments to maintain six feet of physical social distance.

*Governing bodies’ guidance includes, but is not limited to: GSUSA “Re-opening phases” guidelines; GSEMA Safety Activity Checkpoints including Coronavirus Safety in Girl Scouts on page 6; the Mass.gov guide to reopening guidelines, especially the restrictions in the Four-Phase approach; CDC COVID Guidelines, specifically, those guidelines for Child Care, Schools, and Youth Programs and Cleaning and Disinfecting paying close attention to Reopening.

Crossover Patch

Girls who sell 10+ fall product items and 15+ cookie packages this year will receive the Crossover Patch in the spring.

Troops must participate in both the GSEMA Fall Product and Cookie Programs to receive approval for additional money earning activities during the troop year. For more information, see the Money-Earning Basics section of Volunteer Essentials.

Videos and Training Webinars

Program Videos

What Girls Learn in the Girl Scout Cookie Program (3 mins)

Upcoming Prep Talks

Join us for a live online Prep Talk with GSEMA staff to learn more about this year's Cookie Program! Click a time slot below on its given date and time to join. The password for all Zoom sessions is 123456.

December 15, 2020
12-1 PM
7-8 PM 

January 13, 2021
12-1 PM 
7-8 PM 

February
Coming soon!

Recorded Prep Talks

November 12, 2020 (1 hour)

Smart Cookies Training Webinars

Entering a Planned Order
Troop to Girl Transfer
Sharing Booth Sale Info via Social Media
Running Reports
Manage Orders
Virtual Cookie Shares: Electronic Cookies for a Cause Donations
Creating a Recognition Order
Girl Online: The Girls Dashboard
Girl Online: Managing Girl Contacts for E-Cards
Girl Online: Sending E-Card Invitations
Girl Online: Viewing E-Card Orders
Booth Sale Credit Card Payments—Girl Role
Booth Sale Credit Card Payments—Troop Cookie Coordinator Role

Resources and Forms
Weekly Cookie Emails to Volunteers



Questions about the Cookie Program? Your Service Unit Cookie Mentor is your local volunteer expert, and can assist you throughout the program. If you need to be introduced to your mentor, please email us.

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