Marketing Resources | Girl Scouts of Eastern Massachusetts (GSEMA)

From printables to social media graphics, we've got you covered to promote your Girl Scout Cookie business.

As participants in the Girl Scout Cookie Program®—the largest girl-led entrepreneurial program in the world—Girl Scouts gain five skills as they build their business smarts, earn money for activities they choose, and prepare for amazing adventures that last a lifetime.

Check out these digital and in-person marketing resources to help you boost your cookie business. This page will be updated throughout the Cookie Program, so check back regularly!

Cookie Program Basics: program overview, order cards, and more toggle arrow

English

Digital Marketing Tips for Cookie Entrepreneurs and Families

Cookie Program Family Connection

Mini Cookie Order Card

Español

Tips de marketing digital para emprendedoras galleteras y sus familias

Guía para la Conexión de Familias Galleteras

Tarjeta de pedido del programa de galletas Girl Scouts

Cookie Program Communication Resources for Volunteers toggle arrow

Download the Cookie Program Communications Resources for Volunteers document to help navigate common questions from customers. This document includes talking points, which are brief, clear statements that communicate a key message you want your audience to understand and remember.

Digital Marketing Resources: building your site and more toggle arrow

Build Your Digital Cookie Site in Four Easy Steps

Digital Marketing Tips for Cookie Entrepreneurs

Digital Cookie Tip Sheets

Girl Scout Giphys (so cool!)

Dos and Don'ts of Digital Sales: staying safe online toggle arrow

The Girl Scout Cookie Program is a girl-led program—which means you should always lead online marketing and sales efforts under the supervision of an adult.

Do not share your Girl Scout’s last name or personal information online, and use caution when sharing links on public pages. Through the Digital Cookie storefront, you, the caregiver, can deny any girl delivery orders you do not feel comfortable personally delivering. View the following GSEMA Safety Activity Checkpoints for additional information:

Note: Girl Scout troops may promote Troop Direct Ship Only links on personal or public web pages but not re-sale sites such as Craigslist, eBay, or Facebook Marketplace. Please check with your SUCM for schedules and local procedures, and follow GSEMA's process for online selling.

Maximize the Cookie Donation Program toggle arrow

Online Donations (CShare or Cookie Share)
Customers purchasing Girl Scout cookies online can add donation packages to their order. Digital Cookie automatically calculates these purchases toward the Girl Scout’s Cookies for a Cause (Virtual Cookie Share) donation count for reward purposes. GSEMA will donate physical cookies on the Girl Scout’s behalf during the Cookies for a Cause season-long donation campaign.

In Person or Girl Delivery Donations
Girl Scouts at a booth sale, on a walkabout, or collecting orders on an order card may ask a customer if they want to purchase cookies to support Cookies for a Cause (see below). Troops collect these cookie donations and may choose to:

Donate the physical packages to a charity of their choice.
Give them to GSEMA to be included in the season-long Cookies for a Cause donation program. This can happen in-person at a council office or via “Virtual Cookie Share” in Smart Cookies.

Cookies for a Cause
Cookies for a Cause is GSEMA’s cookie donation program. Each year, customers purchase thousands of packages of Girl Scout cookies to donate to local charities such as food relief agencies, first responders, and military organizations. Cookies for a Cause helps Girl Scouts learn about helping those in need and giving back to the community. Print a poster, collect cookie donations, and earn a fun patch for your troop's efforts.

Cookies for a Cause Cookie Donation Program Booth Poster

Cookie Donation Thank You Cards

Cookies for a Cause Donation Receipt

For more cookie donation resources, see the Social Media Graphics accordion below.

Printables: door hangers, business cards, and more toggle arrow

Booth Sale Promo Poster/Flyer (customizable)

Business Cards

Cookie Program Supporter Thank You Certificate

D oor Hanger

Girl Scout Cookie Valentine Cards

Learn to Count by Sixes

Need more cookies? (print on sticker paper)

Thank You Postcards

QR Code Instructions toggle arrow

What is a QR code?
A QR code is a barcode that can be quickly read by a cell phone camera. QR stands for quick response, and like its name, once scanned, the user is directed to a website. To scan a QR code, open your smartphone’s camera and hold over the QR code. Click the pop-up link to be directed to a website.

When should I use QR codes?
If you’re on a computer, you should send your Digital Cookie shop link to customers. But, if you’re out in the world and someone wants to buy cookies, giving them your QR code is a fast way to share your Digital Cookie site. There is no need to write down, type out, or remember your URL; give your customer a flyer or business card with your QR code!

Create your QR code and share it!
Once your Digital Cookie account is activated, you will see a URL link to your site on the dashboard. Click the green "View QR Code" button to download your unique QR code image.

You can save and print your QR Code and use it as needed! We recommend adding a note to any printed pieces that says, "Scan this with your phone's camera to buy Girl Scout Cookies online!" so those unfamiliar with QR Codes know what to do.

Social Media Assets: Content & Graphics toggle arrow

This year’s Cookie Season celebrates the arrival of a new cookie—Exploremores and continues the Unbox the Future campaign, which celebrates what happens when girls dream big and take the lead.

Think of this toolkit as your Cookie Season launchpad. We’ve provided captions, graphics, and video ideas to help you tell more authentic, shareable stories on social media. Mix and match assets, adapt captions, and lean into video content to increase high-value engagements (comments and shares).