The Girl Scouts of Eastern Massachusetts Branding Guide is your go-to resource for creating materials that reflect our shared voice and unified look and feel.
Designed for service unit volunteers, troop leaders, and those helping with local promotions, it offers downloadable flyers, brochures, social media graphics, and templates to help you promote Girl Scouts in your community.
Every post, flyer, and T-shirt you produce helps communicate our brand promise— leadership, sisterhood, and belonging. By using these tools and guidelines, we ensure Girl Scout of Eastern Massachusetts is represented consistently and proudly across every event, channel, and conversation.
Together, we will show the world who Girl Scouts are.
Branding Guide
Download our branding guide for information about promoting troop and service unit recruitment and activities/events.
DOWNLOADOur guide includes:
- Colors: Girl Scout Greens & the Expanded Color Palette
- Use of the Girl Scout Trefoil
- Fonts & Shapes
- Photography
- Our Council Servicemark
- Canva Templates
- Creating Apparel & Patches
- Tips for Writing about Girl Scouts
- Troop/Service Unit Social Media Websites
Branding Resources
Benefits of Girl Scouts Flyer (7 languages) 
General Social Media Guidance
Girl Scout Cookie Merchandise
Parade Banner Order Form
This document, drafted by GSUSA, offers evergreen guidance for council staff and volunteers to ensure that organic social media content is strategic, brand-aligned, and effective. This is a living document that gets updated as new guidance becomes available. Use it alongside your campaign toolkits and individual posts to maximize impact while maintaining consistency across the Movement.
Download>>